So you all know that I'm obsessed with Free People.... No Surprise there! Now I have a new obsession however,
WILDFOX! Yes, it is more expensive, but equally inspirational for daily outfit inspiration.
One thing that both companies have done which I love is to create different "girls" to identify with. Each girl has their own style. It is endlessly entertaining (well... for me) to play the game, "If I had to be one, I'd be..." with them. Although each day it probably changes for me.
Anyways here are the personas from Free People:
Lou: the tomboy.
"She grew up building dams in rivers and climbing trees. She's adventurous and not afraid of the outdoors. Lou is our guy's girl, a tomboy with a feminine side who can be sexy without losing her rock n' roll edge."
Ginger: the sexy one.
"She's aware of her beauty and embraces a sexy style. Ginger is the party girl who always seems to find herself with an occaision to dress up, put on some heels, and flutter her lashes."
Meadow: the bohemian.
"She's a dreamer, a soul searcher and a wanderer. Medow is our bohemian girl who wears loose, flowing tops and dresses that catch the breeze as she roams the earth in search of inspiration.
Candy: the girly girl.
"She's pretty and intruiged by intricate detail. Lace, crochets and fairytale fabrics are aesthetics that make up her wardrobe. She loves vintage and anything that looks like it belongs in an English tea house."
and newly added... Molly! the quirky one.
"Molly has that classic retro look. She's preppy and sophisticated but in a cool modern way. Her clothes have details such as tipping and pleating and she loves the Peter Pan collar like no other."
From the Feb. catalog--here is the video on each girl.
http://youtu.be/ujoNhbGIlFo
The three magical girls from Wildfox are...
Dahlia
Cherie
and Ella
I thouroughly enjoyed reading the stories and taking in all of the beautiful images. Wildfox is one of those companies where every photo is so unbelievably cool and beautiful. Everytime I visit I end up pinning 99% of them them to my
Pinterest or dragging them to my desktop to clog up my hard drive.
Which girls are you??? I simply cannot choose.